Post by account_disabled on Oct 7, 2023 5:44:29 GMT 2
It’s no exaggeration to say your team is only as efficient as your B2B marketing automation. If you want to have any hope of corralling all the customer information you’re gathering every day, much less putting it into action, B2B marketing automation tools are essential.
Whether you’re just getting started exploring your options for automation or you’re looking to take your team’s efficiency and productivity to the next level, these resources can help.
What Is B2B Marketing Automation?
B2B marketing automation involves using marketing tools to set up automatic patterns of marketing responses to certain customer behavior online. B2B marketing automation makes many marketing processes and activities much more efficient by simplifying, standardizing, and automating repetitive marketing tasks.
B2B marketers frequently use automation to manage or optimize their email campaigns, landing pages, lead scoring and qualification systems, and more.
How Does B2B Marketing Automation Work?
Marketers set up a series of “if, then”-style rules or “triggers” in their CRMs. When a customer activates one of these triggers by fulfilling the “if” requirement, then the automation platform performs a preset “then” action.
For example, a marketer might create a trigger which wouldeeds Phone Number List you send any potential lead who clicked on a product page an email containing more information about that product. B2B marketing automation triggers can use information pre-gathered and stored on the marketer’s CRM to accomplish complex and personalized outreach using combinations of if-then triggers.
How Can My Team Use B2B Marketing Automation?
There are a huge number of applications for B2B marketing automation. Here are a few that are most commonly used today:
Retargeting
As Jonathan Chang described in his LinkedIn Learning course on Marketing Foundations: Automation, “retargeting is a form of advertising targeting that allows advertisers to automatically send follow-up messages to users across ad networks.
Whether you’re just getting started exploring your options for automation or you’re looking to take your team’s efficiency and productivity to the next level, these resources can help.
What Is B2B Marketing Automation?
B2B marketing automation involves using marketing tools to set up automatic patterns of marketing responses to certain customer behavior online. B2B marketing automation makes many marketing processes and activities much more efficient by simplifying, standardizing, and automating repetitive marketing tasks.
B2B marketers frequently use automation to manage or optimize their email campaigns, landing pages, lead scoring and qualification systems, and more.
How Does B2B Marketing Automation Work?
Marketers set up a series of “if, then”-style rules or “triggers” in their CRMs. When a customer activates one of these triggers by fulfilling the “if” requirement, then the automation platform performs a preset “then” action.
For example, a marketer might create a trigger which wouldeeds Phone Number List you send any potential lead who clicked on a product page an email containing more information about that product. B2B marketing automation triggers can use information pre-gathered and stored on the marketer’s CRM to accomplish complex and personalized outreach using combinations of if-then triggers.
How Can My Team Use B2B Marketing Automation?
There are a huge number of applications for B2B marketing automation. Here are a few that are most commonly used today:
Retargeting
As Jonathan Chang described in his LinkedIn Learning course on Marketing Foundations: Automation, “retargeting is a form of advertising targeting that allows advertisers to automatically send follow-up messages to users across ad networks.