Post by account_disabled on Oct 2, 2023 13:24:29 GMT 2
What do we want to win? What is our objective? Is it a branding campaign? Depending on what your objective is, you will have to aim for one emotion or another. ► Your ad must be understandable, specific and concrete . Never send an abstract message, it has to be very direct. ► Manage a single big idea. It's no use listing a bunch of benefits, focus on a single idea and go for it. Human beings have limited attention. ► Measure Test. A/B testing. Based on real data Other recommendations and Top Tips .
Eliminate your user's objections. Put yourself in their shoes Email Lists and for each situation, analyze what objections may appear. Go ahead and create a solution for each one. ( shipping within 24 hours, returns, etc. ) Repeat the offer in several ways. Take advantage of the descriptive text, the link, the title... all parts of the ad to convey the same idea but using different approaches. Use social proof. Tell an uncomfortable truth about your sector. Example: I'm going to tell you what shopping centers don't want you to know.
Use magic words. Include action verbs, they are the ones that work best. (enter, download, free, you) Make your user say "Yes" . If you ask something to which the user has to answer "yes", the memory of it will be activated. If there is no emotion, there is no conversion. Do you want to attend PRO Marketing DAY? Copywriting for Facebook Ads.idea and go for it. Human beings have limited attention. ► Measure Test. A/B testing. Based on real data Other recommendations and Top Tips .
Eliminate your user's objections. Put yourself in their shoes Email Lists and for each situation, analyze what objections may appear. Go ahead and create a solution for each one. ( shipping within 24 hours, returns, etc. ) Repeat the offer in several ways. Take advantage of the descriptive text, the link, the title... all parts of the ad to convey the same idea but using different approaches. Use social proof. Tell an uncomfortable truth about your sector. Example: I'm going to tell you what shopping centers don't want you to know.
Use magic words. Include action verbs, they are the ones that work best. (enter, download, free, you) Make your user say "Yes" . If you ask something to which the user has to answer "yes", the memory of it will be activated. If there is no emotion, there is no conversion. Do you want to attend PRO Marketing DAY? Copywriting for Facebook Ads.idea and go for it. Human beings have limited attention. ► Measure Test. A/B testing. Based on real data Other recommendations and Top Tips .